Dating apps were once hailed as the digital solution to finding love in a fast-paced world. But for many in Gen-Z and the Millennial crowd, the romance has fizzled. Safety concerns, dating fatigue, and a thirst for authenticity have driven droves of young adults to log off. Now, a new twist in the tale may explain why so many are abandoning the apps: their potential matches may already be married.
A recent YouGov and Institute for Family Studies survey of 2,000 Americans aged 18 to 39 reveals that 11% of married young adults are actively using dating platforms. That’s barely a gap from the 14% of unmarried young adults doing the same. For an app culture built on presumed singlehood, that number has raised more than a few eyebrows—and red flags.