If you were sentient in the early 1980s, you probably remember watching public service announcements that made it seem as if every neighborhood in America was teeming with creeps. A typical “stranger danger” P.S.A. went something like this one, from the American Medical Association. A maternal voice-over intones: “You’ve taught your children to be polite and friendly. But have you taught them when not to be?” Then, a central-casting child predator rolls up in a sleazy sedan and tries to kidnap a little girl on her way to school.
The announcement claims that in the previous year, 50,000 children disappeared, but that figure is wildly misleading: Nearly all of those missing children were runaways, not kidnapped by strangers. A few cases of child abduction and murder — Etan Patz in 1979 and Adam Walsh in 1981 — put the country on edge, and these ads were meant to help raise awareness so no other children would meet the same hideous fate.
Interested in learning more about the work of the Institute for Family Studies? Please feel free to contact us by using your preferred method detailed below.
P.O. Box 1502
Charlottesville, VA 22902
(434) 260-1048
For media inquiries, contact Chris Bullivant ([email protected]).
We encourage members of the media interested in learning more about the people and projects behind the work of the Institute for Family Studies to get started by perusing our "Media Kit" materials.