Will Taylor Swift’s engagement spur a marriage boom?

The news about marriage has been so bad for so long, with rates steadily falling, that many Americans have despaired that not much, if anything, can be done to revive its fortunes.

But maybe — just maybe — Taylor Swift’s engagement to Travis Kelce might nudge things in the right direction. The pop singer’s immense popularity among young women puts her squarely in a position to influence the very demographic most sceptical about marriage. That scepticism runs deep: in 2022, only 73% of 12th graders expected to marry someday, with girls’ expectations dropping most sharply.

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