Sitting on the toilet in a dimly-lit bathroom, a young woman hesitates before looking at her pregnancy test results. Her eyes widen and her heart pounds when she realizes it’s positive.
This is how a new ad, widely shared on social media as a Super Bowl ad, begins. The camera follows the young woman as she’s transported into a black-and-white world where two mobs scream at each other from behind the metal fences that separate them. To her right, abortion supporters shout, “My body, my choice!” On her left, pro-lifers yell back, “Choose life!”