Sitting on the toilet in a dimly-lit bathroom, a young woman hesitates before looking at her pregnancy test results. Her eyes widen and her heart pounds when she realizes it’s positive.
This is how a new ad, widely shared on social media as a Super Bowl ad, begins. The camera follows the young woman as she’s transported into a black-and-white world where two mobs scream at each other from behind the metal fences that separate them. To her right, abortion supporters shout, “My body, my choice!” On her left, pro-lifers yell back, “Choose life!”
Interested in learning more about the work of the Institute for Family Studies? Please feel free to contact us by using your preferred method detailed below.
P.O. Box 1502
Charlottesville, VA 22902
(434) 260-1048
For media inquiries, contact Chris Bullivant (chris@ifstudies.org).
We encourage members of the media interested in learning more about the people and projects behind the work of the Institute for Family Studies to get started by perusing our "Media Kit" materials.