Perspective: Why so many in the treat-yourself generation are still unfulfilled
September 7, 2025
Who doesn’t need a little treat every once in a while? A recent article in The New York Times suggests that the Zoomer generation may be indulging more than others — or more than they can afford anyway.
From trips to Starbucks to Labubu dolls, many of these young men and women feel that they deserve to splurge. The Times reports on a new survey of nearly 1,000 Gen Z adults from Bank of America’s Better Money Habits team showing that although many do not feel financially secure, more than half buy themselves a treat at least once a week.
