Gen Z and Men Who Yearn
May 31, 2026
The internet is abuzz with talk of male yearning. Of course, there’s no reason the phrase should mean anything to you unless you’re chronically online. But as a woman born in 1997—right on the cusp of the Millennial/Zoomer generational divide—who writes about culture for a living, I’ve not been able to overlook the latest cultural trend: men who yearn.
I started noticing this increasingly often in the last couple of years. According to Google Trends analytics, I’m not the only one. In 2023, a post on X by an account with very few followers garnered 3.5 million views. It read: “What makes a man attractive is not his stupid face but his stupendous yearning and agonizing longing for one woman and one woman alone.” Searches for “male yearning” and similar terms first spiked at the end of 2024 and have been growing consistently since. Last year, many mainstream magazines with a predominantly female readership put out articles on the topic. On TikTok, the most popular social media platform among Gen Z and younger millennials, videos about #menwhoyearn consistently get hundreds of thousands of likes.
