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Why Taylor Swift’s marriage shouldn’t be #relationshipgoals

February 17, 2026
Why Taylor Swift’s marriage shouldn’t be #relationshipgoals

Five months after that honking engagement ring was placed on Taylor Swift’s finger, betting on the wedding has become a cottage economy. When is it happening? Who will she wear? Will Blake Lively make the guest list? Will the big event spur a marriage boom?

The first three questions are fodder for tabloids and online gambling platforms, but the last one was posed by the Institute for Family Studies, an American think tank devoted to promoting marriage at a time when the institution is in free fall. Twenty-five per cent of Americans under 40 have never been married, up from just 6 per cent in 1980. The stats for Canada – where a notable decline in divorce rates is really a sign of fewer marriages – are similar.

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