The Virginia Model
November 6, 2021
Consensus forms quickly. Within hours of winning the Virginia governor’s race, Glenn Youngkin was identified as a model for GOP candidates. The argument ran as follows: The former businessman and political newbie figured out how to hold Donald Trump’s hand — as one Republican senator put it, under the table and in the dark — and still win big in a blue state. He ran on kitchen-table issues: rising prices, schools, crime. He tailored his message to his locality and avoided national debates. None of his television advertisements featured President Biden and none mentioned illegal immigration. He defined himself as a basketball-playing, dog-loving dad from the suburbs before his opponent was able to portray him as Trump in fleece. He built coalitions with parents, veterans, and minority groups. Republicans who follow his path might enjoy similar success in 2022 and beyond.
In truth, Youngkin might not be as replicable as he appears. The reason is candidate quality. For a political rookie, Youngkin has mad skills. He has a preternatural ability to stay on message. He is positive and optimistic without coming across as treacly or sentimental. I have yet to see him frown. He has what Reagan adviser John Sears called “negative ability” — the power to deflect, repel, and ignore personal attacks. Nothing seems to get under his skin. Politicians who have this quality drive the opposition nuts. You could sense the Democrats’ frustration when Biden told a Virginia audience that extremism can come “in a smile and a fleece vest.” Maybe that’s right, but the average Virginian doesn’t look at Glenn Youngkin and see a neo-Nazi or a Proud Boy. The average Virginian sees an approachable and energetic father of four with commonsensical plans to improve the quality of life in his home state. That’s the type of profile any candidate, Republican or Democrat, ought to aim for. But it’s easier said than done.
