“Woke capitalism” has been a steadily growing phenomenon over the past decade. The muscle of the movement was evident as early as 2015 in Indiana and 2016 in North Carolina, when corporate opposition forced Republicans to back off anti-gay and anti-transgender legislation.
Much to the dismay of the right — a recent Fox News headline read “Corporations fear woke left minority more than silent majority” — the movement has been gaining momentum, obscuring classic partisan allegiances in corporate America.
Maria Baer, Brad Wilcox, Deseret News
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© 2026 Institute for Family Studies
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