Every year, we hear new complaints about how commercialized Valentine’s Day has become.
Departing from simple displays of love such as a handwritten note or a home-cooked meal, the modern version of the Day of Love is often more about purchasing tokens of one’s affection — from flowers or chocolates to jewelry and spa packages.
Maria Baer, Brad Wilcox, Deseret News
Dillon Burroughs, The Christian Post
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© 2026 Institute for Family Studies
© 2026 Institute for Family Studies
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