This Father’s Day, an estimated 72 million greeting cards will zip through the mail, according to Hallmark. Father’s Day ranks a respectable fourth on the list of the highest “card-buying” holidays of the year. But it’s still far behind the next-highest: Mother’s Day.
Dads probably shouldn’t take it personally. People tend to feel more sentimental toward their mothers. But while public displays of affection might matter less to dads than to moms, a new report on the impact fathers have on their kids suggests we shouldn’t underestimate how much dads matter.
Shannon Osaka, The Washington Post
Madison Colombo, Fox News
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© 2026 Institute for Family Studies
© 2026 Institute for Family Studies
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