On Oct. 10, 2026, Salt Lake City businessman Chris Hatch took to X to share some dating advice for young men. He began his post with, “Attention Young Men: I am surrounded by 20-year old girls in my life that are smart, capable, hard-working and cute. Nobody is dating them. Not sure what the deal is, but I don’t get it.”
He then posted 10 steps for a successful date which included forgoing video games, showering, meeting a girl at yoga class, asking for the girl’s number, calling them to initiate and bringing flowers. Other than the yoga, everything he laid out is pretty sound, timeless advice. Why, then, did this post rack up over 23 million views and become one of the most trending topics on social media over the weekend?