Selling love to Gen Z in the ‘sex recession’ era
February 12, 2026
Love. Dating. Swiping. Apps. Anxiety.
Does any of that sound familiar? For many Gen Zers, the yearning for connection and love is apparently on the decline. A survey last year by a prominent dating agency found that 37% of young single people are not having sex; 64% of Gen Z women who deliberately abstain say they do so partly due to political reasons, and roughly one-fifth of both Gen Z men and women are ‘involuntarily celibate.’
