The Companies Making Daily Life Easier for Parents

by Ashley McGuire

When popular car service company Uber announced that it was launching a fleet of cars equipped with car seats, they reached an under-tapped demographic of American consumers: families. Calling families “under-tapped” may sound odd, since so much of American consumerism targets parents and their children. But most of that marketing is geared towards consumption of concrete goods, rather than the use of services. Very few corporations and entrepreneurs have taken advantage of the fact that American parents, especially those in urban settings and those who travel regularly, are desperate for convenience.

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